02 · Resource shelf
Ten resources, one shelf.
The shelf now includes the customer-facing prep artifacts, the remediation packet, the live working tools, and the new setup blocks from today's call.
Deliverability Review
Mailbox-by-mailbox health for all 16 sending accounts, block-list status, and the SPF / DKIM / DMARC findings I walked through on the call. Source for the IT email below.
Credit Usage Plan
Three-month runway model with the playbook for the next quarter. How to spend down what's there now and not run dry mid-quarter again.
Executive Remediation Brief
The customer-facing plan: four issues, Apollo response, timeline, named ownership, and the commitment structure for closure.
Account Diagnostic
Account context, usage snapshot, health signals, opportunity signals, and recommended plays tied to the renewal plan.
Live Deliverability Audit
Working call surface for domain authentication, mailbox health, sending patterns, bounce rates, and action-item capture.
DNC Scrubbing SOP
Rep-facing pre-launch workflow for DNC cleanup, suppression-list setup, and sequence hygiene before outreach starts.
IT Setup Email Block
Forwardable copy you can send to your IT / DNS person. Covers DMARC quarantine upgrade and tracking subdomain setup on look-alike domains. Includes the exact records.
Chrome Call Notifications
Step-by-step to enable browser pop-ups for inbound calls so you stop missing live conversations while the missed-call email investigation is open.
Continuous Warm-Up
Activate continuous warm-up on all 16 mailboxes to start rebuilding sender reputation with Microsoft 365 / Outlook receivers. Direct path to lower spam rates.
Waterfall Enrichment Expansion
You're using 2 of 9 available providers. Turn on the rest, switch zero-balance validation off so credits only deduct when a real email is found.
03 · Forwardable to IT
The email for your DNS person.
Ashish, copy this and send to whoever owns GoDaddy DNS access. It's written so they can act without needing call context. Two changes total.
04 · Inside Apollo
Three setup guides, ten minutes each.
The three things I asked you to flip on inside the Apollo app. Owner is on your side (Nishant or whoever owns Apollo admin). Sequence them in the order shown: warm-up, then waterfall, then enrichment expansion.
Chrome call notifications
Browser pop-ups for inbound calls. Workaround until missed-call emails are restored.
- Open Chrome, install the Apollo Chrome Extension from the Chrome Web Store if it's not already there.
- Click the Apollo icon in your toolbar → log in with your Apollo credentials.
- Right-click the extension icon → Manage extension → toggle Site access: On all sites.
- In Apollo (web app) → Settings → Calls → enable Browser notifications for inbound calls.
- When the browser asks for notification permission, allow it.
- Test by having a teammate call your Apollo number. Pop-up should appear in the bottom-right of any Chrome tab.
Continuous warm-up
All 16 mailboxes. Rebuilds sender reputation with Microsoft 365 / Outlook receivers.
- Apollo → Settings → Email Accounts.
- Filter to your 16 sending mailboxes (use the domain filter for walkingtree.tech and the two look-alikes).
- For each mailbox: click the row → Deliverability tab → toggle Continuous Warm-Up: On.
- Set warm-up volume to 20 sends/day baseline (Apollo will ramp automatically based on reputation signals).
- Confirm the warm-up reply rate target is set to 30%. This is what trains receivers to mark Apollo mail as wanted.
- Enable on all 16. Expect 7–14 days before noticeable inbox-rate improvement, faster on the mailboxes already off block lists.
Waterfall enrichment expansion
You're using 2 of 9 sources. More providers + smarter charging = better hit rate, lower waste.
- Apollo → Settings → Enrichment → Waterfall Enrichment.
- Review the active provider list. Currently 2 enabled.
- Toggle on the remaining 7 providers (drag to set order; recommend Apollo first, then second-tier providers, then long-tail).
- Find the Zero balance validation toggle → switch to Off. This means credits only deduct when a real email is returned, not when a provider returns blank.
- Save and run a test enrichment on a known-coverage prospect to confirm the new waterfall fires correctly.
- Monitor for 3–5 days. Expect higher email match rates and credit-per-find to drop noticeably.
05 · On me
What I'm chasing inside Apollo.
Three open items I'm running internally. I'll have an update on each before Thursday's check-in. No action needed from your side.
Credit top-off (~50K credits)
Submitted to internal credit ops. Confirmation expected by May 18. You'll see it land directly in the account, no action needed on your side.
DNC dialer block · support ticket
Filed: when DNC screening is toggled off in Rules of Engagement / Prospecting Configuration, the parallel dialer should release contacts. On the call we toggled it off and the dialer still blocked. Engineering investigating.
Missed-call email notifications
Engineering ticket open to investigate why these stopped firing for your account (last received Feb 28, 2025). If the feature was deprecated, we can build a workflow to recreate the same notification trigger. I'll have an answer by Thursday.
06 · Next Thursday
Check-in agenda.
Thursday May 21, 11:30 AM CDT. Same time as today. Goal of the call: confirm what's working post-fix, decide next round of changes.
Deliverability rebuild status
Confirm DMARC and tracking subdomain DNS changes are live. Walk through deliverability suite to see block-list change since today + warm-up reputation signals.
Dialer + DNC bug update
Live test calling after the DNC fix lands. If the support ticket resolved, we should see contacts release for parallel dialer immediately.
Missed-call email decision
Eng response: feature restored vs. workflow rebuild. Whichever path, I'll demo it live.
Waterfall enrichment performance
5-day data on hit rate and credit-per-email since expanding the provider list. Adjust if anything's off.
Open items + next quarter plan
Anything outstanding from today, plus credit usage check against the runway model heading into next quarter.