You've told us directly: if these issues aren't resolved, you're leaving. We take that seriously. This document outlines what we found, what we're doing about each issue, and the timeline we're committing to. This is not a support ticket. It's a remediation plan with named owners and a follow-through structure.
Voicemail Charging
International dialing credits charged on calls that go to voicemail — issue dating to February 2026
Your team has been charged international dialing credits on calls that land on voicemail, not on live connects. This has been happening since February 2026. You're paying for outreach attempts with no answer, which erodes your credit budget without producing pipeline. We should have caught this sooner. We are pulling the full credit history and issuing a credit for the impacted period.
- Pulling your complete international dialing credit history from February 2026 forward — we will share the exact impact on this call
- Issuing a credit adjustment for voicemail-charged international calls dating to February, no caveats
- Walking you through how to configure your dialing settings to prevent this from recurring
- Setting a standing credit review cadence with your named Apollo contact so this doesn't drift again
Credit Model Inefficiency
Credits burning on low-value actions — optimization session needed
A credit model that works well at smaller volumes can become inefficient as your team scales sequences, enrichment, and automation. We want to audit your usage on this call and identify exactly where credits are going — by feature, by workflow, and by team member.
- Running a live credit usage audit during the call — breaking down consumption by feature type and sequence activity
- Identifying 3–5 specific workflow adjustments that will reduce credit burn without reducing output
- Providing a written credit optimization plan with the recommended model for your team's actual use case
- Setting up usage alerts so your team sees credit velocity before it becomes a budget issue
High DNC Rates
DNC hits interrupting productivity on sequence launches
High DNC encounter rates have two root causes: list hygiene before sequence enrollment, and data quality on the Apollo side for specific segments. Both are fixable. We're providing a 3-step pre-launch scrubbing workflow your team can run every time — and we're committing to investigate the data quality side specific to your target segments.
- Delivering a written DNC Scrubbing SOP your team can follow before every sequence launch (included in this package)
- Setting up Apollo's built-in DNC suppression lists to automatically block known DNC contacts at the platform level
- Auditing the Apollo data quality for the specific persona/geography segments your team targets most
- Reviewing your current sequence enrollment logic to catch DNC contacts before they enter rather than after
Email Deliverability
Emails not landing in inbox — domain and mailbox configuration review needed
Poor email deliverability is almost always a configuration issue — not a platform limitation. Domain authentication setup, mailbox warm-up status, sending volume relative to domain age, and bounce rate accumulation are all diagnosable and fixable within Apollo. We're running a live audit on this call, not handing it off to support.
- Checking domain authentication (SPF, DKIM, DMARC) on the call — we'll tell you exactly what's misconfigured and how to fix it
- Reviewing mailbox warm-up status and sending volume for each connected mailbox against safe limits
- Pulling your bounce rate data for the last 30 days and identifying sequences or segments driving the highest bounce rates
- Providing a written deliverability remediation plan with specific steps, not generic guidance
- Assigning a named technical resource to own follow-through until your deliverability metrics are in a healthy range